The role of Senior Account Director is responsible for overseeing the development, management, and direction of all aspects of various market access projects, campaigns, and clients. This includes identifying and addressing changes in the marketing environment. Must be a strategic thinker with a comprehensive understanding of the marketplace, the ability to define the short and long-term strategies to meet market access objectives and can build the need for development of proposed solutions/projects. Additionally, responsibilities include being prepared to function as the primary point for day-to-day client contact, managing various components and team members regarding timely and organized account planning, project management, budget oversight, and team coordination/ communication throughout all phases of a project’s workstream. Should be an idea-generating, solutions-oriented agency leader that will drive agency growth. Additionally, this role must master department and company standard operating procedures to ensure customer expectations are being met.
Essential Duties/Responsibilities
- Provides leadership role for client and agency product teams
- Contacts and meets with client to maintain/grow current relationships. Proposes ideas and new business projects to clients
- Works with internal teams to develop contracts, project estimates, budget proposals, and strategic initiatives for submission to client
- Contributes to the development of product strategy and implementation of communication plans
- Leads projects from planning to completion
- Delegates projects to junior account team members and provides oversight throughout critical phases of each project
- Consults with account leadership and other team members to optimize account success
- Develops and maintains strong relationships with client-related stakeholders (Marketing, Sales, Legal, Medical and Compliance)
- Oversees and directs project(s) through external vendors and internal departments as necessary, i.e., IT, Editorial, Graphics, and Art
- Ensures that progressive stages of projects are executed to meet deadlines, budget, and client expectations
- Manages junior account team members for enhanced professional development
- Acquires thorough knowledge of client’s business (disease state, product, competitors, etc.) to proactively manage anticipated opportunities and challenges
- Monitors the marketplace continuously; providing updates to the client and internal team
- Maintains continuous learning to ensure thorough understanding of the healthcare landscape
- Potential to participate in new business development and support including research, presentation development, potential client engagement and meeting participation
- Potential to plan, organize, and participate in client pitch presentations
